published on in News Today

Gwyneth Paltrow goes braless while shooting new Hugo Boss ads: sexy or budget?

Yay, I’m glad we finally got some of these photos of Gwyneth Paltrow. For most of the week, Goop has been in LA filming a commercial for Hugo Boss, because she’s the face of Hugo Boss these days. Boss perfumes, I believe. So far the Boss ads have not been great, but they haven’t been the worst thing either. Mostly the Boss campaigns just seem rather unimaginative. In these photos, you can see Lady Goop attempt to strut down the street whilst deigning to speak directly into the camera. She’s not wearing a bra! You can see Goop Skin!! *clutches pearls*

Here’s what I wonder though – does Goop have it in her contract that her hair must be flat-ironed in all of her ad work? They managed to work her out of the dreaded center part, but that hair is still flat-ironed. Ugh. She’s so ‘90s. So, here’s the question: does Gwyneth’s weird chest make you want to run out and buy some Hugo Boss perfume?

In other Goop news, every site was running “Gwyneth joined Instagram” stories yesterday but I didn’t really understand why it was a big deal. She’s been on WhoSay for a while, and she’s been on Twitter for a while too, although she barely updates either. Before two days ago, she had last updated her Twitter and WhoSay pages in APRIL. She’s not the social media darling/trendsetter/icon that she thinks she is – she’s just a wealthy woman with too much time on her hands who gets bored with peasant amusements very quickly. Anyway, you can see her Instagram page here, and here was her first Instagram (that’s Jason Wu):

And last but not least, this week’s Goop is all about making gluten-free food – you can read it here. She’s also added a $495 leather “rider” (messenger) bag which is actually kind of gorgeous. Is it just me or is $495 not that outrageous a price for a leather designer bag? That’s about on par with Kate Spade.

Photos courtesy of Fame/Flynet and Instagram.

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